Our Team

Meet Our Staff:

Kelly Hoff
CEO/EA/Registered Representative

Kelly grew up in Cameron, WI and fell in love with the small town atmosphere.  After graduating from UW Eau Claire, she married and moved to her husband’s family dairy farm between Barron and Prairie Farm.  They milked a closed herd of Registered Guernsey’s for 15 years.  In 1994, they had one of the top Guernsey herds in the nation.  Prior to selling the dairy herd, they made the transition to beef cattle.  With the help of their three children, they currently they farm over 300 acres and have nearly 80 head of beef. 

 Kelly started Hoff Financial Services, LLC in 1994 with a desire to provide affordable accounting services’ to farmers and small business.  What started out as a handful of clients meeting around Kelly’s kitchen table has grown to over 1000 tax returns, over 70 bookkeeping and payroll clients, 300 investment clients and 4 employees.  Kelly is a Registered Representative with Cambridge Investment Research and has passed the Enrolled Agent exam with IRS.  Hoff Financial Services is located in beautiful Prairie Farm WI.

She is very active in the community.  Kelly has served on several committees at the Prairie Farm Public Schools: SAGE committee, Advisory Committee, and Curriculum Committee, to name a few.  She was a high school church youth advisor, member of the FFA Alumni, served on the Barron County Economic Development Corporation Board of Directors, Barron County Prioritization Committee, 2013 Farm Progress Days Publicity Committee, United Lutheran Church Council, Peppy Pals 4-H General Leader and project leader, Mosaic Telephone Cooperative Board Member and Secretary/ Treasurer, and 15 years as a WIAA Certified Volleyball Official.  She is also an active member of Women in Insurance and Financial Services (WIFS) and on the advisory board of her broker dealer's Women's Initiative Network (WIN). 

Kelly’s personal philosophy is that each day is a blessing and tries to share that blessing with those around her.


Matt Hoff
Enrolled Agent

Matt joined the HFS team in January of 2014. After a few different career paths he found his home at Hoff Financial Services. Matt primarily focuses on taxes and accounting services to provide our clients with the best tax strategies for their unique situations.

Along with an Enrolled Agent license, Matt holds insurance licenses for health and life in the State of Wisconsin. He focuses on helping families, businesses, and individuals with finding the protection they need. Matt finds true enjoyment in talking and assisting clients with all of their financial goals.

Matt Hoff is not affiliated with Cambridge Investment Research.


Sonja Schaaf
Client Services, Bookkeeping & Payroll Clerk

Sonja joined HFS in September 2016 as a bookkeeper and lobby receptionist.  She has a phenomenal personality that serves as the first face a client meets when they walk into our Prairie Farm office.

Sonja and her husband Steve enjoy being involved in the community.  They love spending their free time with their family. Sonja enjoys cooking, reading and traveling.

Sonja Schaaf is not affiliated with Cambridge Investment Research.


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